Everyone today has a camera so everyone today capture photos, pretty much daily. With everyone having a phone we see so many photos that are simply taken in a hurry of every day activities. The problem is that everyone's photos pretty much look the same, just with a different face in the photo. Nothing is wrong with this, it lets us document our lives like never before in human history. But the downside to this is that we come to think of photography as something we simply point the camera towards and click a button.
So what draws you to stop and really take a look at a photo after you have sorted through the 100 or more photos on your friends Instagram accounts. One photo stood out from the others and simply made you pause and go.. Wow.. that is different, and you look over the photo wondering what catches you eye.. We have all seen a house before, we have seen them in the daytime, evening, twilight's etc, but what makes you stop and look at a real estate listing or architectural photo of a Target store. I mean, you have seen these before. The answer is "composition". "In the visual arts, composition is the placement or arrangement of visual elements or 'ingredients' in a work of art, as distinct from the subject. ... The term composition means 'putting together' and can apply to any work of art, from music to writing to photography, that is arranged using conscious thought." - Wikipedia
Slow down when taking your photos, think of the placement of objects in the photos you take and how things are arranged. This applies to the photos you take with your cell phone. Try and "compose" a photo rather than just snap it. Try to make people slow down and look at your photos after browsing through the other 100 photos of their friends. Make them stop and pause and say, "something is different about this photo!"
This concept of making eye catching photography applies to how we feel going into each listing we photograph. We take our time making sure the photos are lit properly, have guiding lines and simply make you want to stop and look at this house. We do not take our photos in 15-20 minutes and are out the door. Our photography sessions last around an hour for the photos of a house, and our realtors do appreciate the time and effort we put into each photo. Create photos that make people slow down. Make sure if you are listing a home or showcasing a new building your company just built. Make them stop and go, huh, that looks different.. I want to find out more information on that listing....building...location...etc...